"On the 11th March, PCA fashion week, Patrick Ford came in and do a talk about his photography career and what you need to know to become a successful photographer, making it clear that it’s all about the connections you have in this industry which play a big part in being a successful photographer. Patrick started making connections with the industry at his last year of uni, going to internships and work experience placements taking photos for free !!
In the lecture he also showed us his new website that he’s been working on informing us that having a strong looking website is also key when you can showing your clients and it also helps with making connections. Over the years he has has worked with Kate Moss, The Darkness, Rita Ora etc…
He explained that sometimes his favourite shoots happened by accident or with him just ‘making do with what he has at that moment’ he said that one of his best collections of images is when he just took pictures of Eminem posing and crouching infront of a basic red board as a backdrop behind stage!"
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